Cheeky Chain was founded in early 2019 by mother-daughter duo Kim Schucker and Claudia Sauer. Since then, the duo has developed into a team consisting exclusively of women, thus combining the tradition of the jewelry entrepreneur family that has existed for generations with stylish elements - in order to design high-quality essentials for everyday life.

Since 2019, the brand has been developing accessories that create a stylish connection to smartphones, glasses and shoes.
Link chains serve as the starting point and inspiration for the individual lines due to the family's proximity to the jewelry industry.
Initially, the focus was on mobile phone necklaces with the crossbody chains - in the meantime other product groups such as eyeglass chains, handles - an update to the mobile phone chain and sneaker jewelry - sneaker bling have been built up alongside them on an equal footing.

All mechanical parts and chain elements come from German manufacturers, mainly from the gold city of Pforzheim, where the Cheeky Chain Munich head office is also based.

Each Cheeky Chain Munich necklace is recognizable by the round logo tag. All chains are nickel-free and metal chains are equipped with tarnish protection.